In today’s fast-paced world, businesses need to stay ahead of the curve to succeed. One way to do this is by leveraging the latest technology to improve customer engagement and increase sales. Shopify, the popular e-commerce platform, has recently launched its SMS 35M series, which promises to be a game-changer for online businesses. In this article, we will explore what the Shopify SMS 35M series is, how it works, and why it is important for e-commerce businesses.
What is the Shopify SMS 35M Series?
The Shopify SMS 35M series is a new feature that allows businesses to send SMS messages to their customers directly from their Shopify store. This feature is available for all Shopify plans and can be accessed through the Shopify admin dashboard. With this feature, businesses can send personalized messages to their customers, such as order confirmations, shipping updates, and promotional offers.
How Does it Work?
To use the Shopify SMS 35M series, businesses need to enable the feature in their Shopify admin dashboard and connect their store to a third-party SMS provider. Shopify has partnered with several SMS providers, including Twilio, MessageBird, and SMSBump, to offer this feature. Once connected, businesses can start sending SMS messages to their customers.
The Shopify SMS 35M series allows businesses to send automated messages based on customer actions, such as order confirmations and shipping updates. Businesses can also create custom messages and send them to specific groups of customers based on their purchase history or other criteria. For example, a business can send a promotional offer to customers who have not made a purchase in the last 30 days.
Why is it Important for E-Commerce Businesses?
The Shopify SMS 35M series is important for e-commerce businesses for several reasons. First, SMS messages have a higher open rate than email messages, making them a more effective way to reach customers. According to a study by Mobile Marketing Watch, SMS messages have an open rate of 98%, compared to 20% for email messages.
Second, SMS messages are more likely to be read immediately than email messages. According to a study by Dynmark, 90% of SMS messages are read within three minutes of being received, compared to 20% of email messages. This makes SMS messages a more effective way to communicate time-sensitive information, such as order confirmations and shipping updates.
Third, the Shopify SMS 35M series allows businesses to personalize their messages and target specific groups of customers. This can help businesses increase customer engagement and loyalty. For example, a business can send a personalized message to a customer on their birthday, offering them a special discount.
Finally, the Shopify SMS 35M series can help businesses increase sales by sending promotional offers directly to their customers’ phones. According to a study by Mobile Marketing Watch, SMS messages have a redemption rate of 30%, compared to 2.5% for email messages. This makes SMS messages a more effective way to promote sales and discounts.
Conclusion
The Shopify SMS 35M series is a game-changer for e-commerce businesses. It allows businesses to send personalized messages to their customers, increase customer engagement and loyalty, and promote sales and discounts. With the high open and redemption rates of SMS messages, businesses can reach their customers more effectively and drive more sales. If you are an e-commerce business owner, it is worth considering the Shopify SMS 35M series as part of your marketing strategy.